Zoeterwoude, January 2023

Every beginning has an end and every end is a new beginning

We pass on he baton..

HMZ Fashiongroup was founded more than 43 years ago by Rien de Hart and Arie van Mourik. After having worked together for a number of years for the Dutch fashion brand Mexx, they started importing the American Hanes on July 1, 1979. Initially, Hanes was mainly sold in retail, but when it developed as an industrial collection in the early 1990s, HMZ moved along and textile printers, corporate clothing stores and promotional companies became its most important customers. The definitive breakthrough in this market came with the introduction of its own brand Lemon & Soda: a colourful, idiosyncratic and high-quality collection, where a great deal of attention is paid to fit and product development. Later, several brands were added, of which Gildan and Stedman are still loyal partners.

Both have now been at the helm of this company for more than 43 years and have well reached retirement age. By taking on all challenges with heart and soul every day, they have created a beautiful, stable and healthy company. Time to pass the baton. HMZ will remain HMZ: from now on the company will be run by Janou de Hart, Machiel van Mourik and Randy de Hart.

Rien and Arie have achieved a lot by working together intensively; with each other, with the HMZ employees, with the suppliers and with the HMZ customers. Many of you have proved to be extremely loyal partners and Rien and Arie would like to express their gratitude and appreciation to everyone who contributed to these beautiful years. They also express their confidence in the new generation, which is going into the future full of energy and inspiration.

 All the best!

 Arie van Mourik and Rien de Hart